Author: Frank, Ted

Binding: Paperback

Number Of Pages: 222

Release Date: 31-07-2016

Details: Product Description If you work with corporations, Get to the Heart will help make your presentations clear and compelling—so your stakeholders take action and provide you with what’s needed to make the difference. It's storytelling in a form that truly works in corporate environments, because it's based on the approaches movies use—being quick, visual, and emotionally affecting. But instead of focusing on video production, it's a step-by-step method tailored specifically for the strategic projects on your desk right now, with full-color case histories and examples that illustrate the material.There’s also an interactive version for your e-reader, and both versions feature video and audio clips, downloadable files, and a place to engage with author Ted Frank and other strategic story directors, so you can dig deep into the book—and Get to the Heart. Review In a new book, "Get to the Heart,"  the author delivers specific strategies that will get your stakeholders out of the conference room and into the world of your insights and ideas. --John G. Agno, Coaching Tip: The Leadership Blog "Get to the Heart" will help even the most novice of presenters to make their presentations clear and compelling so stakeholders will be motivated to take action and provide what ever is needed to make the difference. It's storytelling in a form that truly works in corporate environments, because it's based on the approaches movies use being quick, visual, and emotionally affecting. But instead of focusing on video production, it's a step-by-step method tailored specifically for the strategic projects complete with full-color case histories and examples that illustrate the material. There's also an interactive version for your e-reader, and both versions feature video and audio clips, downloadable files, and a place to engage with author Ted Frank and other strategic story directors. Critique: Thoroughly 'user friendly' in organization and presentation, "Get to the Heart" offers a complete course of do-it-yourself instruction and is unreservedly recommended, especially for community, corporate, college, and university Business Management instructional reference collections and supplemental studies lists. --Jack Mason, Reviewer, Midwest Book Review About the Author Ted Frank is the principal of Backstories Studio, the leading firm in strategic storytelling, with clients that include Netflix, Fiat Chrysler, eBay, ESPN and Twitter.

Package Dimensions: 8.4 x 5.9 x 0.7 inches

Languages: English