Author: Heinrichs, Jay

Brand: Rodale Books

Color: Sky/Pale blue

Edition: Illustrated

Binding: Paperback

Format: Illustrated

Number Of Pages: 144

Release Date: 19-06-2018

Details: Product Description Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing! Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down right this instant and provide a lap. On the other hand, try getting a cat to do what you want.... While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: · Hold an intelligent conversation—one of the few things easier to do with a cat than a human. · Argue logically, even if your opponent is furry and irrational. · Hack up a fallacy (the hairball of logic). · Make your body do the talking (cats are very good at this). · Master decorum: the art of fitting in with cats, venture capitalists, or humans. · Learn the wisdom of predator timing to pounce at the right moment. · Get someone to do something or stop doing it. · Earn any creature’s respect and loyalty. Review Praise for Thank You For Arguing  "Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you." --Mr Porter "Clever, passionate, erudite." --Publishers Weekly "Jay Heinrichs knows a thing or two about arguing." --The Times "An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued." --Evening Standard "If you want to win people over, this book will help you succeed." --Independent "Colorful, instructive, illuminating... a romp through the rules of rhetoric." --Guardian "Packed with humor, tips and anecdotes to help you get what you want." --Good Book Guide About the Author JAY HEINRICHS is the New York Times bestselling author of Thank You for Arguing who spent 26 years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife and their cats in New Hampshire. NATALIE PALMER-SUTTON is an art director, illustrator, editor, animator, artist, designer and sometimes writer who lives with her lovely husband and lovely children in Buckhurst Hill, England. Excerpt. © Reprinted by permission. All rights reserved. Introduction   “They’re exactly like us minus our useless mental power and thumbs.” —Bob Tarte   When people asked me for a beginner’s guide to the art of persuasion, I thought, Cats. Then I thought, Terrible idea. Persuading people is hard. Persuading cats? Much, much harder, because they rank among the world’s top negotiators. They are masters in the dark art of persuasion.   Being a lover of cats myself, I have personal experience of arguing with them. Although I have written a bestselling book on persuasion, I still lose most of the arguments I have with my two cats, Maturin and Killick.   Then something happened that made me change my mind. I was giving a persuasion workshop at an advertising agency in London. During a break to check my emails I borrowed the office of the art director, Natalie P​­almer-​ Sutton. Her walls were covered with brilliant cat art. The pictures looked as if Natalie had peered right past her cats’ pretty faces and into their devious little souls. If she could do that, I thought, I just might be up to the challenge. Maybe I could uncover their cunning tricks to charm and convince. It would be worth the effort. If you could learn to persuade a cat, then any human—friend, loved one, boss, e

Package Dimensions: 7.6 x 4.9 x 0.7 inches

Languages: English