Author: Scace, Pat Diehl

Brand: Goodheart-Willcox

Edition: Second Edition, Revised, Textbook

Binding: Hardcover

Format: Illustrated

Number Of Pages: 622

Release Date: 16-10-2019

Details: Product Description Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials—including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs—provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions. About the Author Pat Diehl Scace currently serves as the Floral Display Supervisor for the Missouri Botanical Garden in St. Louis, Missouri. Pat earned her bachelor’s degree in Landscape Architecture from the University of Illinois in Urbana-Champaign and attended the American Floral Art School in Chicago, Illinois. She has taught Advanced Floral Design at Southwestern Illinois College in Belleville, Illinois; presented for various organizations, including state florists’ associations, wholesale florists, and garden clubs; and received the Designer of the Year award from the Illinois State Florists’ Association. A Laureate Member of the American Institute of Floral Designers, Pat has authored and coauthored several books, including The Floral Artist’s Guide: A Reference to Cut Flowers andFoliages and TheAIFD Guide to FloralDesign. Pat grew up in the floral industry as part of the third generation to work as florists at Diehl Florist, Inc., a family-owned retail flower shop. James M.DelPrince is a Horticulture Specialist with the Mississippi State University Extension Service. Jim received his doctoral degree in Agricultural and Extension Education from Mississippi State University, and a master’s of science degree in Agricultural Education and a bachelor’s of science degree in Horticulture from The Ohio State University. A Laureate member of the American Institute of Floral Designers, Jim has authored and coauthored several books, including Interior Plantscaping: Principles and Practices, A Centennial History of the American Florist, and The AIFD Guide to Floral Design. He is also the author of multiple extension publications, trade press, and scholarly journal articles.

Package Dimensions: 11.1 x 8.8 x 1.1 inches

Languages: English